Prince To Commemorate ESSENCE Festival Milestone Celebration With An Epic Headlining Performance Over Fourth Of July Weekend

ESSENCE and Prince Will Join the Rebuild the Dream Innovation Fund Youth Empowerment Initiative #YesWeCode

NEW YORK, Dec. 3, 2013 — Influential, international superstar Prince will commemorate the 20^th Anniversary of the ESSENCE Festival with a Superdome headlining performance over Fourth of July weekend, it was announced today by ESSENCE, the nation’s leading brand for African-American women.

ESSENCE and Prince will also support #YesWeCode, a special community initiative led by the Rebuild the Dream Innovation Fund’s founder Van Jones, to encourage our young people to use technology and creativity to code.

The definitive destination for entertainment, empowerment, inspiration and culture, the ESSENCE Festival last hosted Prince in 2004. This year, the ESSENCE Festival grew by 30%, with a record-breaking 540,000 attendees.

“Welcoming an artist as iconic as Prince back to the ESSENCE Festival for a 20^th anniversary performance is incredibly exciting,” said Essence Communications President, Michelle Ebanks. “The ESSENCE Festival is where we come together to connect to both our culture and our community, so we are pleased to support Prince and the Rebuild the Dream Innovation Fund in advocating for our youth.”

For more information about the Rebuild the Dream initiative #YesWeCode, visit yeswecode.com.

Additional performers and speakers for the 20^th Anniversary ESSENCE Festival will be announced soon. To purchase tickets, get more exciting news, talent and program updates go towww.essencefestival.com .

Join the Festival community: follow us on Twitter @essencefest #essencefest and become a fan of ESSENCE Festival on Facebook.

Sponsors of the 2014 ESSENCE Festival include presenting sponsor Coca-Cola and major sponsors State Farm and Verizon.

ABOUT ESSENCE COMMUNICATIONS INC.:
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Festival, ESSENCE Black Women in Hollywood andBlack Women in Music, Window on Our Women and Smart Beauty consumer insights series, theEssence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 43 years, ESSENCE, which has a brand reach of 9.8 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at www.essence.com.