LAS VEGAS, Dec. 1, 2014 — International HIV/AIDS Activist and Humanitarian Hydeia Broadbent is spreading “A Positive Message” this World AIDS Day, recognized annually on Dec. 1, with the help of Ampro® Industries, Inc. Now age 30, Broadbent is the newest brand ambassador of the popular personal and hair care line to show consumers the positive life they can live with HIV/AIDS, how they can protect themselves from contracting the virus and what they can do to help find a cure. Shop until.org and enter promo code HYDEIA to support finding a cure for HIV/AIDS.
“I’m excited to be partnering with a beauty brand like Ampro. Their gel and styling products are a staple in my hair care regime, and that of many African-American women,” said Broadbent. “With African-American women at a higher risk for contracting HIV, Ampro is standing with me to be a part of the solution. So, I want to encourage women to get tested for HIV, and to know their status.”
According to the Centers for Disease Control, the estimated rate of new HIV infections for African-American women is 20 times that of White women and almost 5 times that of Hispanic/Latino women. Since 1988, World AIDS Day has united the international community in the fight against HIV/AIDS. Broadbent has made it her life’s mission to raise public awareness about HIV/AIDS, the importance of getting tested and the stigma that comes with living with the disease. Broadbent is telling her coming of age story in hopes of empowering African American women and girls to take care of their bodies – mentally, spiritually and physically.
“We’re happy to welcome Hydeia as the new face of our brand and new “A Positive Message” campaign. By partnering with Hydeia, we’re hoping to share the message of her positive life with consumers nationwide,” said Camille Wright, vice president of public relations, Ampro® Industries, Inc.
Learn more about what you can do to support Broadbent in the fight against HIV/AIDS at www.hydeiabroadbent.com.
ABOUT HYDEIA BROADBENT
At birth, Hydeia Broadbent was abandoned at the University Medical Center of Southern Nevada in Las Vegaswhere Patricia and Loren Broadbent adopted her as an infant. Although her HIV condition was congenital, she was not diagnosed as HIV-positive with advancement to AIDS until age three. Now at the age of 30, Hydeia spends her time spreading the message of HIV/AIDS awareness and prevention.
Broadbent is considered a pioneer as the first African-American youth to speak up and speak out about the HIV/AIDS epidemic. She is the recipient of the 2014 PhRMA Research and Hope Awards for Excellence in Visibility and Progress. Ebony Magazine named Hydeia one of the Most Influential 150 African Americans in 2008 and 2011. Hydeia has also been honored with an American Red Cross Spirit Award and an Essence Award. She has appeared on many national television programs including Oprah, 20/20, Good Morning America, and “A Conversation with Magic Johnson” on Nickelodeon. She has been featured in prominent publications to include; New York Times, People, Teen People, Essence, Ebony and Sister 2 Sister. Hydeia co-graced the cover of TV Guide in 2005. Hydeia has also taken part in many of America’s talk radio programs including, The Michael Eric Dyson Show, Russ Parr Morning Show, and The Tom Joyner Morning Show. The OWN Network’s feature of Hydeia on “Oprah’s Where Are They Now” is one of the most requested updates by fans.
Not since Ryan White has a young person spoken out so passionately, on an international level, about having the virus. She has an innate ability to bond with any audience and, when addressing the public about the issues of HIV/AIDS, her primary goal is to provide a clear understanding of how to avoid at-risk behaviors through self-examination and informed decision-making.
SOURCE Hydeia Broadbent