C2MTL and Microsoft Partner to Transform Business as Usual
Montreal, April 16 2014 – C2MTL 2014 is delighted to celebrate a newly-signed global partnership with devices and services provider Microsoft. Together, Microsoft, C2MTL, Sid Lee and Cirque du Soleil will be the driving force behind a collective effort to find creative solutions to commercial questions, connecting the best people with the best ideas.
Because C2MTL and Microsoft believe business as usual is no longer an effective paradigm, they are uniting to create a ground-breaking collective experience at C2MTL, where business decision makers will workshop and brainstorm the blueprint to organizational agility in immersive environments true to the event’s signature concept.
As the creative sparks fly, the newly engaged community will then migrate online, where the Microsoft Yammer social enterprise platform will become the global incubator for a new way of redefining business paradigms.
“In the business world, change is the only certainty. As Microsoft undergoes its own transformation, we seek to engage the global business community in an open dialogue where we will all join forces in search of greater organizational agility”, said Christian Frei, Microsoft’s CMO for Western Europe.
“Creativity is fundamentally a leadership skill”, said C2MTL CEO Benoit Berthiaume. “I am thrilled by this unique opportunity for C2MTL to engage in a year-round conversation with business leaders, and all this in partnership with an innovative technology firm like Microsoft.”
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
C2MTL is a non-profit organization aiming to reinvent the concept of the annual international conference, in order to better explore the “commerce-creativity” dynamic and its potential to redefine the business world. Every year, this three-day immersive event assembles renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2MTL features a tremendous variety of non-traditional experiences including presentations by renowned speakers, interactive exhibitions, multimedia presentations, collaborative workshops and a creativity Boot Camp, held in a unconventional “Innovation Village” conceived exclusively by and for C2MTL.
C2MTL is extremely grateful for the continuous support of its founding partners, creative agency Sid Lee and the Cirque du Soleil, as well as the generous support of its media partner, business magazine Fast Company. C2MTL would like to emphasize the support of the Government of Québec and Canada Economic Development, and thank its principal sponsors: Aimia, Banque Laurentienne, Solotech, Vidéotron Business Solutions, Investissement Québec, Loto-Québec (via its subsidiary Ingenio), the Ville de Montréal, BRP, Les Affaires, SAP, the SAQ, Tourisme Montréal, Ubisoft, La Communauté métropolitaine de Montréal, Montréal International, the Board of Trade of Metropolitan Montréal, Connect & go, Fasken Martineau, Keurig, PwC Canada, Square, Téléfilm Canada, Communispace, Air Canada, La Conférence régionale des élus de Montréal (CRÉ), E-180, Fatboy, Hailo, Hydro-Québec, Bell Média, the Globe and Mail, La Presse, Newad, and its initial patrons, Power Corporation as well as the Claudine and Stephen Bronfman Family Foundation.
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